Last updated: 24 August 2021
Marketing Humber understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website, www.thewaterline.global (“Our Site”) and will only collect and use personal data in ways that are described here, and in a manner that is consistent with our obligations and your rights under the law.
1.1.1 Definitions and Interpretation
In this policy, the following terms shall have the following meanings:
Means an account required to access and/or use certain areas and features of Our Site;
Means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means Personal Data that you give to Us via Our Site. This definition shall, where applicable, incorporate the definitions provided in the Data Protection Act 1998 OR EU Regulation 2016/679 – the General Data Protection Regulation (“GDPR”); and
Means Bondholderscheme Limited a limited company registered in England under company number 07381823 whose registered address is Wykeland House, 47 Queen Street, Hull HU1 1UU.
1.1.2 Information about us
Our Site is owned and operated by Bondholderscheme Limited
Our VAT number is: 105551053
Our Data Protection Officer is Diana Taylor, and can be contacted by email at firstname.lastname@example.org, or by post at Marketing Humber, Wykeland House, 47 Queen Street, Hull HU1 1UU.
1.2 What does this policy cover?
1.3 Your rights
As a data subject, you have the following rights under the GDPR, which this Policy and Our use of Personal Data have been designed to uphold:
The right to be informed about Our collection and use of Personal Data;
The right of access to the Personal Data We hold about you (see section 1.4);
The right to rectification if any Personal Data We hold about you is inaccurate or incomplete (please contact us using the details in section 1.1.2);
The right to be forgotten – i.e. the right to ask us to delete any Personal Data We hold about you (We only hold your Personal Data for a limited time, as explained in section 1.5 but if you would like us to delete it sooner, please contact us using the details in section 1.1.2);
The right to restrict (i.e. prevent) the processing of your Personal Data;
The right to data portability (obtaining a copy of your Personal Data to re-use with another service or organisation);
The right to object to Us using your Personal Data for particular purposes; and
Rights with respect to automated decision making and profiling.
If you have any cause for complaint about Our use of your Personal Data, please contact Us using the details provided in section 1.1.2 and We will do our best to solve the problem for you. If We are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.
For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.
1.4 What kind of information do we gather about you?
Only information which is relevant to your enquiry.
Sufficient information to be able to deal with your enquiry without asking unnecessary or unreasonable questions.
Your email address, name and company name, and relevant company information should you choose to provide this.
1.5 How do we use that information?
1.5.1 All Personal Data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under the GDPR at all times. For more details on security see section 1.7, below.
1.5.2 Our use of your Personal Data will always have a lawful basis, either because it is necessary for Our performance of a contract with you, because you have consented to Our use of your personal data (e.g. by subscribing to emails), or because it is in Our legitimate interests. Specifically, We may use your data for the following purposes:
Providing and managing your Account;
Providing and managing your access to Our Site;
Personalising and tailoring your experience on Our Site;
Supplying Our products and services to you (please note that We require your Personal Data in order to enter into a contract with you);
Personalising and tailoring Our products and services for you;
Replying to emails from you;
Supplying you with emails that you have opted into (you may unsubscribe or opt-out at any time by contacting us email@example.com or clicking through to unsubscribe or opt-out directly from our newsletters.
Market research, including product usage and transactional data.
1.5.3 With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email and/or telephone and text message with information, news and offers on Our products and services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003
1.5.4 You have the right to withdraw your consent to Us using your Personal Data at any time and to request that we delete it.
1.5.5 We do not keep your Personal Data for any longer than is necessary in light of the reason(s) for which it was first collected. Data will, therefore, be retained for the periods as stated within section 1.9 Retention.
1.6 Your ability to view and correct the information
We will, at your request and subject to proof of identity, provide you with details of all personal information held about you under our control. Such information may be corrected, added to or deleted to ensure that it is accurate, up-to-date and complete.
1.7 Website security and security of transmitting information
We only keep your Personal Data for as long as We need to in order to use it as described above in section 1.5, and/or for as long as We have your permission to keep it.
Your data will only be stored within the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein).
Data security is very important to Us, and to protect your data We have taken suitable measures to safeguard and secure data collected through Our Site.
1.8 Breach of Security
If you suspect that your data has reached an unauthorised person through us we ask that you provide us with a statement of how any actual or suspected security breach has come to your notice and the nature of that breach.
We will investigate and take action as necessary to remedy any breach of security.
We retain records in electronic form and maintain adequate backup procedures in the event of data corruption or destruction.
After records are no longer required to be kept they are deleted.
For the avoidance of doubt, all policies relating to GDPR and/or data are not contractually binding on Marketing Humber and may be withdrawn or amended at any time. They will be under ongoing review and will be replaced with the latest versions accordingly.